The first marine mineral water from Iceland
The Lüufen project is one of the most significant projects that we have realized at MF5. Our company worked hours and hours on this project. We faced new challenges during this project as it was something in that market that hadn't been done before. We paved our way to the Cannabis marketing industry with this project. Now Lüufen is one of the well-known brands in the CBD Cannabis market. We used all of our services on this project and witnessed it skyrocket. We did the full branding from scratch, starting from the storyline and naming, finishing with the website and packaging.
Lüufen / Packaging and Branding
- Brand Development
Especially for this project, we got deep into the Cryptocurrency market. To understand the logic of marketing on that market. The result is that Lüufen is selling with Cryptocurrency as well. The market welcomed our idea and we got a special awareness in the market.
Lüufen is unique in its history as it connects with nordic mythology. We dive into that mythology to explore it and to know how to use it for Lüufen. After it, we had a strong and special connection to each line of the product. As an example, the logo of the Lüufen has a very unique meaning as it was a unique iceberg that reflects Icelandic nature, minerals, and mythology. You can read more on their website: luufen.com