#1 Stake House Lloret de Mar
Have you ever thought of eating an American stake walking through the soft sand of the Lloret de Mar beach on a summer day? When Can Look approached us for the branding and this positioning; we were puzzled about working with touristic psychology. We were thinking of ways to connect the Spanish cuisine with the American steakhouse. So we came up with the idea that being different is not always working against you. At that time, Can Look was the only brand offering such a kitchen, and with the right positioning, it started to attract tourists as we succeeded in changing some visitors' stereotypes.
- Brand Development