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Introduction to Digital Marketing

Digital Marketing With "Digital marketing," we build and maintain customer relationships through online activities to facilitate the exchange of ideas, products, and services tha...

Web Development and Design

A good designed and developed website can be the core of a business's online marketing activities. By looking at all the marketing channels and techniques (SEO, PPC, SMM, Email Marketing, etc) what th...

What is branding?

If you look up the word "Brand" in the Oxford English Dictionary, you will discover that it derives from the noun "burning" (also in Brand (Sense 3 of the noun)), G...

Let's begin with understanding STP, which stands for segmentation, targeting, and positioning. Now, businesses decide how to develop their marketing strategy and create value for customers. There are ...

Target Market and Positioning

What is a Target Market? A target market is a set of customers sharing common needs and wants that a business decides to target. The next issue is how you target the customers in the segments you wa...

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