Web Development and Design
A good designed and developed website can be the core of a business's online marketing activities. By looking at all the marketing channels and techniques (SEO, PPC, SMM, Email Marketing, etc) what they do is to bring people to your website in other words to generate leads. The main purpose of a well-developed website is to turn as many visitors into customers as possible in other words is conversion.
So imagine if you have a badly developed website so your core won't serve you as it should.
In this case, you will waste more money on the other marketing platforms, because you don't need more visitors if you can't convert them into potential customers.
So the better your website is, the more visitors are more likely to convert and you will have a lower bounce rate in this case. And it really doesn’t matter if you run an online eCommerce store where you sell online products, a website where you sell pre-bookings for local services like beauty salons or build houses.
In Marketing F5 we follow the following phases for the web design process.
The following step as in many other marketing services starts with simple information gathering, we identify things like website purpose, website goals, and target audience.
In other words we marketers call it a site map, website structure, and technologies that are about to use in the built website.
Here we not only focus on wireframe models, and the visual style in this stage but also what we call the usability of the user interface for the best possible user experience.
This is considered the very important part of the process, copywriting (choosing to write the right text), photos, and videos which is important to optimize not only for the website visitors but for the search engines. This is a great part of the conversion funnel.
Here we use different programming languages for developing the website depending on the requirements of the design and difficulty of language we can choose to program websites with.
For the front end for example it is popular to use angular view and react as well as the bootstrap as a framework. For the back-end languages Nodejs (not a framework) but mostly Python, this is a king on machine learning and AI technologies.
As nowadays people go online with their smartphones, it is crucial to have the website optimized for responsive websites.
After the website should pass the testing with all the technical features like code and scripts, also the compatibility with major browsers which we believe that our targeted audience will use.
To understand that everything works fine for our visitors we need to find 3 to 5 people and ask them to enter the website and track their actions and see where they click and analyze them.
If everything goes as we planned and they manage to do that within a short period of time then it comes to the next phase.
After the deployment and making all the necessary connections a group of team always monitors what is happening. As there requires certain maintenance sometimes updates.
These are the main steps of developing a website shortly explained.